RE:SHA [REthinking: Streetwear, Headwear and Accessories] is a streetwear brand for your identity, not fashion. We believe streetwear culture has been a canvas of expression, but as it has shifted to a new form of couture fashion, it has now lost much of its original meaning and what it represents.

RE:SHA’s vision is to bring it back, but in a new form of what it means to us - to take back ownership of the culture and reshape its role within the community.

Quality, consciousness and authenticity of identity is core to us: a state of mind and being, not trend.